Two Quick Fixes For Your Website

Turn Your Website Into A Lead Magnet For Your Business

Here’s a step-by-step guide to help contractors and home service business owners easily change the title tag and meta description on their website for better search engine optimization (SEO):

Step 1: Understanding Title Tags and Meta Descriptions

Title Tag: Think of it like a label on a file folder. It’s what people and search engines see as the title of your page. Your title tag should clearly explain what the page is about.

Meta Description: This is a brief summary of what’s inside that folder (or page). It’s displayed below your title tag in search results, helping people understand what they’ll find on your page.

Step 2: Choosing the Right Title Tag and Meta Description

Start by thinking about what your potential customer might type into Google to find your service.

Include the service you provide and the location you serve in the title tag. For example: “Junk Removal Bakersfield CA | [Your Business Name]”.

Use the same keywords in the meta description along with a brief explanation of your service. For example: “Looking for junk removal in Bakersfield, CA? We provide professional junk removal services for homes and businesses.”

Step 3: Creating Your Title Tag and Meta Description for Each Page

Homepage: Include your primary service and location. Example: “Dumpster Rental Bakersfield CA | Your Company Name”.

Service Pages: Create individual pages for each service you offer, such as “Appliance Removal”, “Furniture Removal”, etc. Title and describe each page with the relevant service and location. Example: “Appliance Removal in Bakersfield CA | Your Business Name.”

Location Pages: If you serve multiple locations, create location-specific pages. Title them with the service and location. Example: “Roofing Contractor in Fresno CA | Your Business Name.”

Step 4: How to Update the Title Tag and Meta Description in Your Website Builder

Log in to Your Website Builder: Whether you’re using WordPress, Wix, or another platform, log in to your account.

Go to the Page Editor: Navigate to the page you want to update.

Find the SEO Settings: Look for “SEO”, “Page Settings”, or “Metadata” options.

Update the Title Tag and Meta Description:
- Title Tag: Follow the format: [Service] + [Location] + [Business Name].
- Meta Description: Include a brief description of your service, location, and a call to action if possible. Keep it under 160 characters.
Save and Publish: Save your changes and publish the page.

Step 5: Test Your Changes

Go to Google and search for your service + location (e.g., “Junk Removal Bakersfield CA”). See if your title tag and meta description show up in the search results.
Make adjustments as needed to ensure they look good and attract clicks.

Who We Are

Helping contractors and home services business owners navigate the internet and digital marketing. Proven SEO strategies and website designs that generate lead for business owners.

Email Us: israel@izzymarketing.com

Call Us: (805) 712-4454

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